1. Advertising techniques can be used to influence society (Perspective)
2. Critically evaluating messages presented in the media (Reflection)
3. Ways adverts can cause people to form opinions (Causation)
You might think you're hip to the tricks that advertisers use to reach kids online. You've seen the ads that play before online games. You know about the flashing banner ads, the contests, the sweepstakes, and even the sponsored Google links that match your search terms. But as technology advances -- and kids gravitate toward new programs and digital devices -- advertisers have found sneakier ways to capture kids' attention.
Colors, camera angles and logos in the media can all prompt immediate associations with emotions, activities and memories. Learn to decode the intricate system of symbols that are a part of everyday life -- from advertising messages to traffic signs.
