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Eyes Wide Open: Perception

This guide was created to complement Paul Fleischman's book "Eyes wide Open" by gathering together the various print and digital resources referred to in the book, complemented by additional resources relevant to our students living in Singapore.

Vested Interests

Out of Sight

 Greenwashing is "a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization's products, aims or policies are environmentally friendly." (Wikipedia)

 

(Image: http://www.thesra.org/greenwashing-warning-do-not-try-this-at-home-work-or-anywhere/)

Common Sense

In the Now